Ornamental plant producers acquire new markets
Byron Calderón of Exotic Investment from Guatemala planting his first cutting sent by the San Diego grower.
What Has ANR Done?A potential customer contacted Obra Verde Growers about growing Proteas in Guatemala. The requirements included creation of a PRA, which would have to be approved by both the U.S. Department of Agriculture and Guatemala's Agricultural Department. After the first couple of reports were rejected as being incomplete, Obra Verde Growers connected with UCCE advisor James Bethke to contribute the needed scientific knowledge and data. UCCE assisted Obra Verde Growers in developing the PRA and then cooperated and coordinated with regulatory staff from San Diego County, USDA’s Animal and Plant Health Inspection Service (USDA-APHIS), and Guatemala.
Hundreds of thousands of ornamental plant cuttings can now be exportedUCCE assisted in the development of a PRA that received approval from both USDA-APHIS and Guatemala, and as a result Obra Verde Growers will now be able to sell product to Guatemala growers. Since approval of the PRA, Obra Verde Growers has started the first of what will be at least two contracts. The first one is for 200,000 bare root Leucadendrons, worth $2.50 each, with delivery to begin by the end of October 2014. Furthermore, this case set a precedent for other local growers, making it easier for them to set up similar agreements to market ornamental plants and plant parts in Guatemala.
Clientele TestimonialThis process was started well over a year and a half ago, and without Jim's help, I feel we would still be trying to complete the PRA for approval! - Joe Walker, Obra Verde Growers
Supporting Unit:San Diego County James A. Bethke, Floriculture and Nursery Advisor, UCCE San Diego County
James A. Bethke, firstname.lastname@example.org